Milwaukee Underwear Bike Ride // New Age Narcissism @ The Cooperage, Milwaukee [13 July]

Milwaukee Underwear Bike Ride // New Age Narcissism

19:00 - 02:30

 Facebook event page
The Cooperage
822 S Water St, Milwaukee, Wisconsin 53204

This summer marks our NINE-YEAR ANNIVERSARY of hosting the MILWAUKEE UNDERWEAR BIKE RIDE(s)!

Since day one, it's been promoted as «a group ride just for fun, and to promote positive self-body image. Anyone and everyone is welcome!”

<< FRIDAY, JULY 13th >>
The second MILWAUKEE UNDERWEAR BIKE RIDE of the summer is meeting on FRIDAY, JULY 13th at a TBA location (it will be near The Cooperage in Walkers Point). The ride meets at 7pm, and will be leaving at 8pm sharp.

Please show up on time if you’d like patches, stickers, spokecards, a wristband for the afterparty, and to hear some important announcements about the ride! The route, as always, is a surprise. Please listen to instructions, and please ride safely and respectfully.

at The Cooperage, 822 S. Water Street
Milwaukee, Wisconsin

w/ New Age Narcissism — NAN
ft. Christopher Gilbert + Lex Allen + Lorde Fredd33 + Q the Sun + Siren + WebsterX

10pm // $10 Wristband for Entry
(wristbands available at ride meet-up or at the door)

It’s recommended you bring your bike lights, helmet, a lock, ID, and $10 to help cover expenses and to support the bands. Please check the basics on your bicycle before joining us — proper tire pressure, seat height, working brakes, etc. Haven’t been on your bike for a while? Take it for a short test ride and/or visit your local bike shop ahead of time!

<< 2018 DATES* >>
FRIDAY, JUNE 15th 2018
FRIDAY, JULY 13th 2018

* Dates subject to change

Company Brewing
Ian's Pizza Milwaukee
Vulture Space, The Milwaukee Community Bicycle Project
Wheel & Sprocket

<< VIDEO >>
»You Are Beautiful — Milwaukee Underwear Bike Ride"
by Matthew Mixon

This summer we will be collecting clothing donations for Pathfinders, a housing/shelter space for runaway, throwaway, and homeless youth in Milwaukee that focuses on education, family engagement, and youth empowerment. Pathfinders provided the the following clothing donation wish-list —

“We are in need of mainly men’s clothes and larger size women’s clothes. We ask that they are gently used, clean, and appropriate for teenagers/young adults. If you are looking for other things we need as donations, we are also in desperate need of men’s boxers / women’s underwear, socks, bras, white t-shirts and men’s white undershirts."

To get involved or learn more about what Pathfinders does for the community, visit

«Started as a one-time underwear ride to celebrate a birthday years ago, the Milwaukee Underwear Bike Ride turned into a monthly summertime event that grew into something much larger. Since day one, they've been promoted as „a group ride just for fun, and to promote positive self-body image. Anyone and everyone is welcome!”.

2018 marks our NINE-YEAR ANNIVERSARY of hosting these rides during the summer months.

They have grown into somewhat of a mobile festival that explores the city via bicycle. It gives people a reason to get excited to tune up their bicycles, many buying a bicycle just to participate, and to simply get out and ride!

The rides always meet in public, outdoor spaces. We congregate, collect clothing donations, paint faces/bodies, distribute patches, stickers, and/or spoke cards for donations, and socialize with friends and strangers alike for an hour before taking off.

We typically ride 10-15 miles, with a mid-ride stop to break up the distance and socialize. The route is planned out ahead of time, then rode in advance by the main ride leader and a bunch of friends/volunteers, who then lead the ride night of. We go through some great neighborhoods and visit great spots around the city, so show respect to your environments. Make sure to clean up after yourselves, and throw out any trash (we bring bags) you may have.

As the ride has grown in size and new participants, we want to stress the importance of safety. Please ride safely and be respectful of others around you. We will be riding at a group pace, and following the rules of the road (i.e. staying in our lane, stopping at red lights, etc.). Remember to bring your bike lights!

If this is your first ride, or even if you’ve been to almost every one, please read this — This is a safe and fun ride for everyone involved, so let’s keep it that way.

We’re always looking for some ride “ambassadors” to help throughout the ride. You’ll be able to enjoy yourselves just like everyone else, but will be familiar with the route and help communicate different things to keep everyone safe. Flats and mechanical problems are bound to happen to a few, so we’ll also have ride support along to help anyone that might run into such problems and get you caught back up with the rest of the group. If you’re interested in helping, simply get in touch.

<< PRESS >>

“Milwaukee Underwear Bike Ride is back this Friday for some half-naked fun»
via Journal Sentinel, Lainey Seyler (June 12th, 2018)

«Underwear Bike Ride rolling again»
via Journal Sentinel, Video by Tyger Williams (June 16th, 2018)

«Photos: Underwear Bike Ride kicks off for another summer season»
via Journal Sentinel, photos by Tyger Williams (June 16th, 2018)

«Hundreds of people attend underwear bike ride in Milwaukee»
via CBS58 (June 15th, 2018)


My friend Seth, who now lives out in Portand, said something a few years back that really stuck with me.

“Thursday was my first underwear ride, and I had a freaking amazing time. [..] Seeing the whole street packed with bikes both ahead of and behind me was exhilarating and made me immediately realize that we’re a pretty powerful force when we all get together… I think we have a real chance of making a difference in this city, both in the present and for the future, and I want to be a part of that."
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