Ggoolldd - WMSE Local/Live - Radio Broadcast @ WMSE 91.7FM, Milwaukee [5 September]

Ggoolldd - WMSE Local/Live - Radio Broadcast


185
05
September
17:30 - 19:00

 Facebook event page
WMSE 91.7FM
Mailing: 1025 N Broadway / Physical: 820 N Milwaukee, Milwaukee, Wisconsin 53202
WMSE’s Local/Live once again returns to Club Garibaldi’s for another awesome season of monthly Local/Live segments!

On Tuesday, September 5th, we kick the season off with a bang with the energetic and ever-popular synth-poppers, GGOOLLDD before they head off on a massive tour and out of Milwaukee, permanently to call Baton Rouge home.

You can join WMSE and GGOOLLDD at Club Garibaldi’s as we team up for this live radio show. If you can’t make it, listen live over the airwaves (or in the WMSE archives). As always, WMSE Music Director Erin Wolf and co-host Cal Roach will lead GGOOLLDD through questions in between the live performance with the help of our audience (audience participation is encouraged!).

Doors are at 5:30pm and the segment starts at 6pm and runs until 7pm. Club Garibaldi’s is located at 2501 S. Superior Street in Bay View. This is a 21+ event and it is FREE and open to the public.

Again if you can’t join us for the live segment and show at Club Garibaldi’s, please tune in, per usual, to 91.7 FM (or stream online at WMSE.org) at the 6 o’clock hour.

Local/Live on WMSE is sponsored by Club Garibaldi’s.

About the band:

[GGOOLLDD is] a group as inspired by the shimmery decadence of Queen as they are by the primal yowl of Black Sabbath as they are by the madcap joy of Yeah Yeah Yeahs. GGOOLLDD is one of the most resolutely celebratory rock acts to emerge in years.

It’s not hard to understand how someone like [Margaret] Butler, a woman with seemingly limitless natural charisma and an obsession with dressing up in outrageous costumes (Halloween is her favorite holiday) would eventually find her way onstage, but the singer insists that rock stardom was never part of her plan…she learned all her really important college-years lessons bartending at the Spanish Moon, a legendary venue in Baton Rouge. “It was the only cool place to go and watch music in the city,” she says. “I got to see every amazing band as they were coming up, from TV On the Radio to Of Montreal to Dirty Projectors.”

Even though Butler’s always loved music (she’s an obsessive of the first order) aside from the one time she “got really stoned and watched a John Bonham documentary then went right out and bought a pair of blue 1970s Ludwigs,” she never tried to become a serious musician. “I have great internal rhythm, I’m just too A.D.D. to sit down and actually play,” she says. “I own eight different instruments and I’ve gotten as far as like a week on each of them.” But her culture, her people, her tribe has always been connected to music. The people she met in and around the Spanish Moon were the ones she moved to Portland with, and it was through that world that she wound up, one random early fall afternoon in 2013, recording vocals, in the foyer of her house in Milwaukee, to what would become GGOOLLDD’s breakthrough debut single…thinking nothing of it, they threw the song up on Bandcamp, planning to go back to their day jobs, but that’s when the serendipity hurricane began…

…Butler, who had by this time opened a vintage clothing business with her friends, initially thought of the band mostly as a good excuse to express her most playful sartorial impulses. “We had our next show two weeks later so I made this weird tassled vinyl gold overlay on top of a crushed velvet gold romper,” she remembers, but it wasn’t long before they all realized this band had become more than an excuse to dress up. After that second show, CMJ picked up “Gold,” from the local Milwaukee radio station, 91.7, and from there, other college radio stations around the country began playing the track as well. The same un-mixed, un-mastered version they had made on Garage Band. “After about a year I was like, people like this a lot better and they want to pay me a lot more than they do for vintage clothing, so I think I’m just going to do this instead,” Butler recalls. “It’s been three years and we have ten songs that are out right now, and we’re working on the next album.”

GGOOLLDD isn’t like other bands. They formed on whim, decided to play their first show mostly as an excuse to host a killer party, and they eschew the traditional gotta-get-a-record-deal game in favor of playing a lot of shows and releasing their own material. That sense of whimsy blended with resolute autonomy is all part of the signature GGOOLLDD aesthetic. And it feeds into their sound, especially lately. “Secrets,” their new single, is a soaring banger that conjures wind-in-your-hair glittery romanticism. Co-produced and mixed by Ben H. Allen (MIA, Animal Collective) it reflects that core tension in GGOOLLDD between winging it and great artistry. “I’m not going to lie, I’m great at writing a hook,” Butler says, and is quick to point out that her bandmates are “amazing,” musicians. “But if you ask me what I do, I’m going to tell you that I’m a performer before I tell you that I’m a musician.”
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